There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place.  This could not be further from the truth.  New media online PR is a completely different world, a totally different culture, and an entirely different approach.  It’s not easy, or anything for amateurs, but it is very effective when done correctly and with enough commitment.

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns. What exactly does this mean? We integrate Digital PR, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message -- the right message -- is being portrayed in every corner of the digital space. Leveraging our strong relationships with top bloggers, our Digital PR efforts persuade the most influential members of the online community that your brand/company/service is worthy of recommending.

We identify your target audience (wherever they may be on the web) using our Online Grassroots and New Media Marketing, and develop tailored outreach activities that honor each community's "local customs." Therein lies the Abraham & Harrison difference: We adapt to differing community's values and communication patterns because we respect the medium, which in turn will translate into respect for your company and brand. Our Business Intelligence and Online Reputation Systems constantly track the web's movements so you don't have to in the areas of profiling, intelligence, forensics and crisis management.

Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal.